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» Hall of Fame Resort & Entertainment Co. CHAPTERS HOFV 2021 Who We Are What We Do Meet Our CEO Destination Stadium Sports Complex Timeline Media Gaming Sponsorship Class of 2021 Milestones Leadership Board Financials Legal Thank You CHAPTERS HOFV 2021 Who We Are What We Do Meet Our CEO Destination Stadium Sports Complex Timeline Media Gaming Sponsorship Class of 2021 Milestones Leadership Board Financials Legal Thank You Performance Executing THE VISION Based on the power of professional football, the Hall of Fame Resort & Entertainment Company is a leading sports, entertainment, media and gaming enterprise headquartered in Canton, Ohio. Hall of Fame Resort & Entertainment Company (HOFV) became a publicly traded company on July 2, 2020 As a world-class resort and sports entertainment company, we do what no other company can through our unique brand partnerships and direct access to exclusive content. By doing this, we create exceptional experiences across multiple platforms that honor the past and inspire the future. With this unwavering purpose, we strive to maximize shareholder value and pursue excellence. VISION Inspiring unique and exhilarating sports and entertainment experiences that maximize growth and fan engagement. MISSION We create exceptional sports-inspired destination, media, and gaming experiences that uniquely leverage brand partnerships and direct access to exclusive content. VALUES With our connection to sports, we exemplify these values: Inspiration, Teamwork, Respect, Integrity, Excellence. WHAT WE DO A MULTI-DIMENSIONAL SPORTS & ENTERTAINMENT COMPANY COMPETITIVE ADVANTAGE SPONSORSHIP & CORPORATE PARNTERS Our unique position and multimedia approach makes us the ONLY company of our kind fully poised to capitalize on the popularity of professional football. Integrated Destination + Media + Gaming Multiple points of monetization within each business vertical New, interactive content for the world’s most loyal fans Ability to create unlimited unique content Access to unprecedented partnerships THEMED, EXPERIENTIAL DESTINATION ASSETS THEMED ATTRACTIONS HOSPITALITY LIVE ENTERTAINMENT MEDIA ORIGINAL CONTENT HIGH-PROFILE PARTNERSHIPS DIGITAL COLLECTIBLES GAMING GAMING FANTASY SPORTS eGAMING SPORTS BETTING Letter From Our CEO MICHAEL CRAWFORD Take a walk with Michael through the past, the present, and the future of the Hall of Fame Village (HOFV). Read The Letter Letter from our CEO MICHAEL CRAWFORD Dear Shareholders, It is always important to review the game film. It provides perspective and allows a team to evaluate performance and play EXECUTION. In 2021, the focus was on building the foundation for future Company growth by instituting new plays, building a depth chart and delivering upon our strategic game plan. I am proud of our team’s commitment, passion and perseverance in the face of adversity, which led to many of the first downs showcased within this Annual Report. As you will read, in 2021 we made great forward progress within all three of our business verticals; destination-based assets, media and gaming, despite continued COVID-19 impacts, challenges related to the global supply chain, and barriers faced due to an extremely difficult financial environment. EXECUTION has been our mantra and we have delivered. In 2021, as it relates to building our destination in Canton, Ohio, EXECUTION meant continuing with the construction of our physical assets and the further development of strategic partnerships and events. We celebrated a full year of operations for the first of our two hotels within Phase II, the DoubleTree by Hilton Canton Downtown. Operating in a post-pandemic environment, occupancy levels and event bookings continued to increase with month-over-month reservations and engagements gaining even greater momentum. During its first year, the hotel was awarded the prestigious Hilton Legacy Award,” a distinction bestowed upon the top remodels of the year within the Hilton Hotel family. Additionally, the DoubleTree ranked in the top 5% for customer service out of all U.S. DoubleTree hotels. These two honors reflect the team’s steadfast commitment to the delivery of high-quality products and services and establishes us as the marquee offering in the regional hotel space. Construction at the Hall of Fame Village powered by Johnson Controls continued at a rapid pace throughout the year. The Constellation Center for Excellence was completed on-time and on-budget, receiving the certificate of occupancy in early October. This 75,000-square-foot, mixed-use facility has already begun tenant buildouts and will now also be the central location of our Company’s headquarters. The Fan Engagement Zone, home for many unique and engaging dining, entertainment and shopping options, went from a grassy field to a rapidly developing site with enclosed steel structures erected and asset facades being formed. Soon guests will have multiple opportunities on-site to eat, drink and play without having to leave our beautiful campus. We also were pleased to announce the redesign of the Center for Performance from a brick and mortar building to a futuristic sports and entertainment dome.” This reengineering not only provided more versatility within the facility, but also afforded us significant savings on material costs, which are being strategically reallocated to mitigate cost exposures caused by inflation and supply chain delays. In addition, we continued expansion of our Village Sports Complex, home annually to hundreds of thousands of athletes and fans, which will allow for even larger sporting events in the future. Not only did we expand capacity, but we also added more amenities such as a concession area, merchandise sales outpost as well as classroom space for coaches and athletes creating a much more compelling location within the Village. While maybe not the most exciting play, we also continued to invest in millions of dollars of infrastructure, upgrading technology and moving nearly 500,000 tons of dirt. This entire game was continuing to be played while welcoming approximately 2 million fans, guests and athletes to our campus. Looking ahead, we are focused on beginning construction of our on-site hotel and football themed waterpark, as infrastructure work in that area finalizes, and on the completion of our 3.5-acre outdoor entertainment area, Play-Action Plaza. This new green space will be home to two permanent amusement rides, the only of their kind in the region, an outdoor amphitheater, walking and fitness trails, and plenty of additional space for leisure, entertainment and recreation activities. The gameplan also continued to be developed and executed within our media vertical, Hall of Fame Village Media. Highlights included continued production in partnership with NFL Films and Elite Team Holdings, of a one-of-a-kind documentary, The Perfect Ten,” which profiles the individuals that have both won a Heisman Trophy and have been enshrined into the Pro Football Hall of Fame. The project, which was announced at the beginning of 2021, is currently being discussed with potential distribution partners with the opportunity to be shared in early 2023. Our media division also completed filming the second season of the The Academy.” The Academy, the NFL Alumni Association’s developmental training and skills program, housed at the Village campus, provides unique access for our partners at Whistle Studios and Wav Sports & Entertainment to capture the journey of struggles and triumphs for those elite Academy athletes. This second season allowed for proof of media concept and ended in 24 players being given the chance to achieve their dreams of playing in the NFL. Lastly, our media team continued to be flexible and innovative by entering the Non-Fungible Token (NFT”) business with a strong focus on product quality, consumer experience and ease of market access. Our Company’s initial offerings established us as one of the newer pioneers in the...
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